Pressent By The Royal Press - Behind The Scenes: Ideation

 

Pressent is a collaborative project between The Royal Press, a living polyglot museum located in the heart of Melacca, Malaysia, and Malaysian designers (Kongsi, Sha Ejin and Angel Wong) to greet the present with traditional letterpress. In an effort to breathe new life to the old craft of letterpressing The Royal Press and the designers sought new ways to interact with the tools and concept used before computers and inkjet printers. Pressent is a way for the team to teach letterpress and show that the craft still has its uses!

We realised that it’s not just the beauty of the craft or the outcome that makes letterpress printing so interesting but it’s the old blocks; it’s the old techniques; and it’s the process that makes it so precious.
— Cheong Zhiling (Kongsi Design), Pressent By The Royal Press - Behind The Scenes: Ideation

To find out more about Pressent By The Royal Press: 

The Royal Press | Facebook | Instagram | Pressent

 
 
 

Director:

Kevin Chu

Kevin Chu

The Crew:

 
 
 

Art & DesignATB WorldComment